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November 3, 2025. Baloise Luxembourg announces the appointment of Sara El Bekri as Head of International Non-Life, effective as of today.

Sara currently divides her time between her role as Country Manager of FRIDAY France and her new
responsibilities at Baloise, before fully dedicating herself to her position. She is based in Paris and reports to David Destappes, Chief Operating Officer.

A graduate of INSA Lyon (National Institute of Applied Sciences) and holder of an MBA in Insurance (CHEA – Paris-Dauphine University), Sara began her career at mc2i as a consultant and project manager. She then joined Deloitte France, where she served as Director of Strategy & Operations – Financial Services Industry from 2015 to 2023. In 2023, she joined FRIDAY France as Country Manager, leading the subsidiary’s development strategy and operational performance.

Her appointment reflects Baloise Luxembourg’s strategic ambition to further strengthen its position
in the international non-life segment, a key driver of long-term growth.
“Our local roots remain our strength, while our international expansion drives us to innovate, learn, and push our limits. With her experience, strategic vision, and entrepreneurial mindset, Sara will play a key role in supporting this growth dynamic,” explains David Destappes, COO of Baloise
Luxembourg.

Through this appointment, Baloise reaffirms its ambition to make International Non-Life a sustainable engine of competitiveness and growth, further strengthening Luxembourg’s role as a strategic hub for the Baloise Group across Europe.

Press Release Press Release Appointment PINTO Rui pdf - 1 MB
Press Release Press Release Appointment PINTO Rui pdf - 1 MB
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