Bâloise is the new sponsor of the Skoda Tour de Luxembourg

July 28, 2020. This partnership, which has just been signed for a period of three years, aims to promote cycling - a sport already very popular in the Grand Duchy of Luxembourg - at national and European level. The Bâloise Group in Luxembourg will thus become one of the main partners of the Skoda Tour de Luxembourg and sponsor of the Yellow Jersey of the overall classification.

"I am pleased to welcome Bâloise Assurances as a new partner of the Skoda Tour de Luxembourg and especially as sponsor of the Yellow Jersey. It is a very strong signal to be involved as a sponsor of a sporting event in these times and I am sure that this partnership will be very rewarding over the next three years", explains Andy Schleck, President of the TDL Organisation, organiser of the Skoda Tour de Luxembourg.

"We are very proud to be associated with the Tour de Luxembourg, which, just like our insurance company present in the Grand Duchy for 130 years, can look back on a long tradition in Luxembourg. Cycling and safety go hand in hand and we are delighted to share the same values as the organisers of the Tour de Luxembourg. In the past, Bâloise has often taken a stand on issues such as sport, health and well-being. In these unprecedented times, it is more important than ever to cultivate strong partnerships and we are pleased to be able to support the Tour of Luxembourg over the next three years.”, emphasises Romain Braas, CEO of the Bâloise Group in Luxembourg.

The 80th edition of the Skoda Tour de Luxembourg will take place from 15th to 19th September, just before the World Championships.

Standing from left to right: Benoît Theisen (General Secretary TDL Organisation a.s.b.l.), Daniel Frank (Director Bâloise Luxembourg), Laurent Heiles (Director Bâloise Luxembourg) | Sitting from left to right: Andy Schleck (President TDL Organisation a.s.b.l.), Romain Braas (CEO Bâloise Luxembourg)