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Launch of Game of Roads

A new app that combines fun and improved driving performance.

 

 A NEW APP THAT COMBINES FUN AND IMPROVED DRIVING PERFORMANCE

On Friday 13th March, at a press conference at the SNT Kirchberg, Bâloise Assurances announced the launch of its new free application called ‘Game of Roads’, developed in collaboration with Motion-S, a University of Luxembourg spin-off and resulting from a project supported by the Fonds National de la Recherche (FNR). This ground-breaking application, available both on the App Store and Google Play, means to raise road safety through fun and competition.

IMPROVING ONE’S DRIVING STYLE WHILE HAVING FUN?

YES, WITH BÂLOISE’S NEW APP ‘GAME OF ROADS’!

The brand-new and revolutionary application for the Luxembourg market is destined to all those who are keen to improve their driving in a fun way and equally challenge their friends. Everyone can use ‘Game of Roads’: Bâloise customer or not, Luxembourg resident or cross-border commuter.

Bâloise is indeed committed to incorporating security into everyday life, affirms Romain Braas, CEO of Bâloise Luxembourg: "As already stated in our claim ‘Making you safer’, we take this topic very seriously and are constantly trying to increase people’s consciousness of safety. In addition, working with Motion-S, a start-up in Luxembourg, has allowed us to encourage and support young talents."

A STEP TOWARDS A DIGITAL WORLD

Laurent Heiles, Sales Director, emphasizes: "We chose to break the insurance codes in Luxembourg in order to succeed in our digital transformation and to redefine the role of the insurer by offering new experiences and relying on modern technologies. ‘Game of Roads’ is a perfect example of this development." In a digital world, the best option is to rely on the smartphone, the communication tool preferred by young and old. Tradition meets technology; Bâloise meets Motion-S. The result is unprecedented.