Launch of the “Follow the yellow” concept for the Skoda Tour de Luxembourg

Newsroom

August 31, 2020. In two weeks’ time the Skoda Tour de Luxembourg road cycling race will start and, as the main partner, we are proud to present the “Follow the yellow” ecosystem created for the Tour.

This dedicated concept is in line with the spirit of our sponsorship of the yellow jersey general classification at the time of the Tour.

On the followtheyellow.lu website you will find news updates on the Skoda Tour de Luxembourg and information on the games organised for the Tour comprising:

A bike competition where the winner will receive a bike worth € 3 500 and yellow jerseys signed by the Tour winner.
A competition on the Bâloise stand where the winners will receive yellow jerseys.
An Instagram contest where the winners will receive yellow jerseys signed by the Tour winner.

We hope to see you in large numbers at the Bâloise stand during the 80th edition of the Skoda Tour de Luxembourg that is tol take place between 15 and 19 September 2020.